Finding a good wedding videographer for your big day can be challenging. You might have done a thorough Google search and found several videographers to choose from. In such a case, understanding the qualities that are associated with great wedding videographers will enable you to make the right choice. This is why this article provides you with some of the qualities of a great wedding videographer.
A videographer isn’t all about the collection of expensive cameras and additional focus lenses it takes a keen eye, a couple of stable hands and a mind filled with picture framing skills to record a good video. Also, videographers are not born with the skills; they prepare themselves by spending months and sometimes years to practice and become an expert. Not everyone who started as a beginner has reached to the top, but those who have are called professional videographers.
One way to preserve all the memories is through capturing it. Wedding photos and videos can be a proof and remembrance of your special day. More importantly, by watching the videos, you can go under the same emotions again. Videos captured all the fun and heartwarming moments that you want to relieve. You don’t want to risk it to be a hit and miss in terms of hiring your videographer.
Choosing a videographer can be tricky, and you don’t want to get someone just for the sake of it. You can choose the perfect wedding videographer with these important qualities in mind.
Key Qualities to look for in a Videographer
Honesty & integrity.
Whilst technical skills are crucial. Let’s not forget that soft skills are just as important when it comes to hiring the right person.
Whilst technical skills are crucial. Let’s not forget that soft skills are just as important when it comes to hiring the right person.
If you’re new to this business, hiring a videographer for the first time could be quite a daunting experience, particularly considering the number of people offering these services. What’s important to determine early on, and of course this is most easily done in a face-to-face meeting, is whether you feel that you can trust the person you are hiring. Can your videographer deliver on time and within budget? Will they communicate effectively throughout the process? What about their punctuality? Only you can be the judge of their character, and this is a reason why speaking directly with them or – where possible – meeting them before commissioning them is a good idea.
Customer service experience.
This is, without a doubt, one of the most important qualities to look for in a potential candidate. Whilst video production is a creative and exciting industry that doesn’t mean that those working within it should lose sight of the basics. Us videographers need to provide excellent service, communicate effectively and show general manners and respect just like anybody else in any other industry should do. If you decide to meet a prospective candidate before you commit to a project, get to know them and their background. Have they ever worked in customer service in the past? Will they go above and beyond for you? Think about it; you could potentially be hiring them for weeks or months at a time, and especially as the video content will be tailored to your requirements it will be a much more positive experience for you if they know how to look after you.
An avid learner.
Many of the greatest people to work with are those that continually strive to up their game, develop and improve on their past work. However, it’s not just about them; in this business, it’s about you. A good videographer will be someone who wants to work closely with you, who wants to get to know you and your business and truly understand what it is you want to achieve. We can’t claim that we’ll ever be experts in your field, but that doesn’t mean we can’t learn from you. Whether it’s picking up the industry lingo or learning about your target audience, the point is the more we know about you and your field of work the better we’ll be able to make your video content. In the long term, this can be more cost and time-effective for you and can bring some job security for the freelancer.
A videographer must always be willing to listen to the demands of the clients. Some videographers are too learned even for their good that they would turn a blind eye to what their clients want and instead make what they think is right. This could create an unneeded tension between the videographer and the client. It is up to the client to decide what he wants for his project unless a videographer is asked for his opinion.
Someone who will seek to give you good value.
At some time or another we’ve all experienced a shark trying to make a quick buck out of us, so make sure you don’t get caught out here. A good videographer will look for ways to help you increase the value from your video content such as maximising shoot days to release multiple videos (where appropriate), scheduling shots in the most efficient way possible or simply looking for little ways to increase the production values to create a more polished product overall. If you’re a small business or start-up and your budget is limited, then this may be particularly relevant. Remember though that there is a distinct difference between getting good value and going cheap; you are paying for the videographer’s experience as well as their skills and equipment and sometimes cutting corners can cost you more in the long run. Do you want to take a chance with your investment?
To get the best value you’ll want to hire a videographer who genuinely loves what they do, who values your time as well as theirs and at their core has a clear client focus; because we’re happy when you’re happy.
A creative eye.
Don’t worry, and I wasn’t going to forget this one! If you’re looking into hiring a creative of course one of the first things you’ll probably look at is the quality of their work. In a videographer’s case – have they captured nice footage with good coverage? Do their videos have good pace? What’s their sound like? Do they have a showreel of their best work?
It is far more beneficial for clients (i.e. you) to hire someone who knows how to get the most from their equipment. The reality is anyone with enough money can buy a great camera, but that doesn’t mean they know how to use it! In most cases, particularly with online video requirements, you won’t need a prospective candidate to own the newest equipment on the market. Sometimes it’s just not economically viable to buy certain equipment outright. If they can meet your technical requirements (which for most online purposes is still HD), are able to make it look good, sound good and have strong storytelling abilities then these are far more important attributes. Besides, if you do need something that they don’t own you still have the option of hiring them and renting the appropriate kit. If you’ve found the right candidate, they’ll do their homework and will get the best out of this equipment too.
A videographer could not be boxed in one concept only. There should be a variety of ideas. He should be able to think outside the box and to adjust accordingly when the situation calls for it. Not everything would be perfect in a project, so it matters that a videographer is creative and imaginative.
A proven track record.
When you go on holiday you may check out some Tripadvisor reviews, and if you’re looking for a plumber you may visit Checkatrade, so if you’re hiring a videographer, it’s probably wise to do the same. Here are some things to look for: does your videographer have any customer testimonials on their website? Do they have a testimonial video? Have they listed their previous clients? What about recommendations on their Linkedin page? If they don’t have any of these things, then how do you know that they are going to do a good job for you? Reading or hearing it directly from their clients is crucial and shows that they care about their reputation. Of course, you can always ask them to provide some references too.
A strong support network.
I spoke about the importance of having a strong support network in an earlier article, and I want to reiterate this point here. Just because you may be hiring someone self-employed, that doesn’t mean they always work alone! In fact, as a freelancer, being well connected is essential for those moments when we might need additional expertise to collaborate on a project or someone to stand in for us when we are unavailable. Whilst you might not always get your first choice, most freelancers will only refer to those whom they trust dearly as poor work will only reflect badly on the person who gave the referral. So, hiring someone who is well connected with other experienced professionals in the industry can give you more reassurance on top of everything else. Once again, the best way to find this out is to speak with a prospective candidate directly about their experience or take a look at their Linkedin page and recommendations.
Part of shooting a project is conversing with the crew members, the talents, and the clients. A videographer needs to be eloquent, and he needs to be able to explain himself when there’s a concept he needs to do. Without clear communication, there will be a lot of mistakes in the making of the video; more mistakes than what is normal, mind you. The communication among the team members and between the client and the service provider (the videographer) plays a crucial role in the success of the project.
Owns up to mistakes/failures
A videographer must be able to own up to his mistake and even to the mistakes of his crew members. That would tell a lot about his professionalism, and it will allow him to change what needs to be changed without the ire of the client. Most customers anyway are patient when it comes to these projects, and they would give the videographer a reasonable amount of time to fix the mistakes.
Of course, if you are visiting a videographer, you must have something ‘to be happened’ a couple of months later. Depending upon the type of event, you should inquire about the equipment they are capable of using. For instance, if you need a videographer for a conference, then three-four cameras would be enough to cover the event. Still, when it comes to a bigger event, for example, a wedding or a concert they would require extra zoom lenses, camera crane, and nowadays they have drone cameras also.
There are many events and occasions which don’t happen at the exact time. Concerts can be delayed; certain ceremonies can be delayed due to whatsoever reasons, and according to the situation, the videographers should manage the schedule.
Experience and Testimonials
This is one of the best things to check if the videographer is worthy or not. Ask them about their experience; the more they have, the more professional they are. Additionally, you can ask for some videos that they have made covering different events or others, for example, many of them are not restricted to only one industry as they also work to make promotional music videos, ads, etc.
You can get the idea about their service quality by seeing their reviews and ratings but do not blindly depend on them. Observe this from their work too. Also, you can ask them for a demo shoot so that you would be able to understand their skill set in a better way.
Price is also a big factor; you are not obliged to go for the most expensive videographer thinking he/she would be perfect. Not all the costly service would be best. You would able to find great videographers at reasonable costs too. All you have to do is to search thoroughly and meet many of them to pick the best one out.
Competitive rates mean that the rice should be on the same level as the competitors. You have to bear in mind that a high price doesn’t mean high quality and lower price doesn’t mean low-quality output. You should look for a videographer that offers reasonable rates with a good inclusion package. Planning a wedding will cost a lot, make sure that you wouldn’t break the bank choosing a videographer. The important rule in planning a wedding does not go outside your means. A wedding will be a ceremony that will serve as the start of your married life. Therefore it should be a pleasant start and not the one that will make you bankrupt. If you manage to plan your wedding budget well, you won’t have to worry about what comes after the event itself.
Excellent Communication Skills
Another important quality that you should look for when looking for a wedding photographer is good communication skills. You will be under a lot of stress and will be talking with plenty of people and suppliers before your wedding, and you don’t want to have any miscommunication. A videographer with good communication skills towards their clients can easily coordinate all of the details, requests, and instructions. One miscommunication can easily affect the outcome of the event.
You should have a clear meeting and conversation about the things you want to be done. Moreover, your videographer should update you and tell you all the progress right from the preparation, wedding day, and after the event.
Check out our post on The Pros of Having a Videographer at your Wedding
Offers Extensive Packages
You should find a videographer that can offer you value for money packages. You should ask what the prices and inclusions on what you are about to pay are. Is it hourly or daily rate? Is the same day edit included?
Most of the videographers offer packages with a highlight reel and an extended film that shows the whole ceremony. As mentioned before, drones shots and prenuptial videos are trendy now, so you should ask your videographer if they have inclusions and services like that.
We can guarantee that you will choose the perfect wedding videographer if you consider all of these qualities mentioned. It may be a long and demanding process, but this can ensure that you will be happy with all of the outcomes. Like any other process in wedding planning, this will take time, money, and effort. Add a little bit more patience, and it can surely be something that you will be glad you put attention to. Remember that you cannot undo this once in a lifetime experience.
A good videographer will want to form a long-lasting working relationship with every client they ever work with. Strong relationships in business mean that everybody wins; you – the client – get better value and reliability, and we – the videographers – get security and a greater understanding of your industry. They say the best business is repeat business, so if you can see yourself working with your videographer in the long term, then you’ve made the right choice.