If you’re in the middle of wedding planning, making a wedding website is one task that shouldn’t be kept to the end of your to-do list. But writing for your wedding website can be an intimidating task, especially if you don’t consider yourself a wordsmith.
Your custom site is the easiest way to share must-know information with your guests in one convenient place. But if you’re not sure precisely what to include on your wedding website, we’re here to help.
Once you create a website of your own, it’ll be the best reference point for your guests.
With all the essential wedding info just a click away, they won’t have to text you with random questions, like, “What’s the dress code?” or “Can I bring my kids to the party?”
But for it to be effective, you have to determine what to include on your wedding website first. Think of your site as overflowing from your invitations—thanks to space limitations and statutes of etiquette; there’s only so much you can put on a rectangle of cardstock.
Keep reading for writing tips, wording samples, and a breakdown of what to include on each section of your wedding website. Boutique Events Group has proven itself to be an iconic wedding venue and function centre in Melbourne. Book today so you don’t miss out.
General Writing Tips
Keep it Simple
This piece of advice is twofold:
- Keep your writing style simple. Your guests will likely be overwhelmed by word choices that require a dictionary and complex sentence structures (so avoid tricky punctuation like dashes, semicolons, etc.).
- Keep to the point. Share need-to-know information only—there’s no need to include details that aren’t important.
Keep it Lighthearted
The writing on your website will set the tone for your event, so keep it upbeat to get your guests excited for the big event.
Keep it Short
Your guests want answers and info quickly, so we recommend short, skimmable paragraphs.
Keep it P.G.
Remember that all sorts of people will be looking at your website. You can make your content fun, but make sure it’s appropriate for all readers, regardless of your relationship with them.
How to Write Your Story for Your Wedding Website
If you’re asking yourself how to write your story for your wedding website, we’ve got you. Here are some suggestions for how you can personalise your website with specific stories about milestones in your relationship.
Write Your About Us Section
We know that writing the About Us section of your wedding website can be tricky.
But, you’re About Us section is usually one of the most memorable additions to your wedding website, so it’s worth taking some time to make it just right.
Why Write an About Us Story?
You might be wondering if you need to include an “About Us” section on your wedding website in the first place.
A wedding website is just for communicating practical details.
We think your wedding website is also an opportunity to set the tone for your event and get your guests excited about the big day to come!
Writing an About Us story is the perfect way to add some personality to your wedding website while also giving your guests some insight into your relationship.
Remember that there will probably be some guests on your partner’s side who you may not be familiar with, and vice versa.
For example, work colleagues, old school friends or relatives who you haven’t yet had the opportunity to meet and mingle in person.
Creating an About Us story is an excellent way to break the ice and allow your guests to learn a little more about who you are and your relationship journey so far.
If you’ve been together for a while, chances are some of your guests might not even remember how you guys met or where it all began!
Your About Us story allows both you and your guests to take a trip down memory lane before you say your I-dos.
Choose Your “About Us” Story Format
Sitting down to fill out the empty About Us section of your wedding website can be overwhelming, so the first simple decision you might want to make is the format of the story itself.
Will you put your heads together and create one combined storey from both of you? Or will you each write an individual account from your point of view?
There’s no right or wrong answer when it comes to the format of your About Us story.
You might want to have a go at both options and choose a format that feels the most natural for you!
In saying this, there are a few formatting guidelines you might want to keep in mind when creating you’re About Us story.
- Keep it short and sweet – your’re About Us story doesn’t have to be an essay! Between 100 – 250 words are usually ideal for giving your guests a summary of your relationship journey so far.
- Make sure your story is easy to read. Instead of lumping all of the details into one long, winding paragraph, include a break after every 2-3 sentences.
If you’ve decided to write individual stories, set some shared guidelines first in terms of length, tone and inclusions so that both levels complement each other.
If you’ve only written three sentences but your partner has written a 500-word poem, there’s going to be a mismatch!
Once you’ve settled on your About Us storey format, you’ll have a helpful framework to move forward with the next steps.
Knowing exactly what to include (and what not to include) in your About Us story is usually the trickiest part of the entire process!
With this in mind, the best method is often the best method to begin with, a brainstorming session to get all of your ideas down first without any pressure. This will get the ball rolling and provide you with a great starting point.
Regarding the details you might want to include throughout your About Us story, think back to your relationship journey so far, right back to where it all began.
Your About Us story should include your favourite memories and milestone moments while also reflecting your unique personalities and the love you share for each other.
Consider the following prompts to help you with your brainstorming session:
- Where/when/how you both met
- Your first date
- Other memorable dates
- Shared interests, hobbies and activities
- Milestone moments such as moving in together, buying your first home, additional family members like kids and pets
- Travel experiences
- Funny memories
- Personality traits
- Things you love about each other
- The proposal story
- Plans for the future
When you think about your partner and your relationship so far, what are the moments you look back on and smile?
These memorable moments are usually the best place to start when it comes to writing an authentic and engaging About Us story.
Stories You Can Include
How We Met Story (Optional)
Purpose: Share your “how we met” story.
What To Include: Summary of how you met and began your relationship.
Proposal Story (Optional)
Purpose: Share your proposal story (a question you’re bound to be asked many times throughout your engagement).
What To Include: Summary of how the proposal unfolded.
Writing Tips and Wording Examples
Once you’ve brainstormed a list of ideas, experiences and relationship milestones, you can now begin expanding on your About Us story in more detail.
Although there are no strict wording rules or templates to follow, use the following tips as a helpful guideline as you begin pulling you’re About Us story together:
- Write conversationally, just like you would genuinely talk in real life. Your About Us story should reflect your personality and not sound like a robot!
- Keep your About Us storey, fun, and lighthearted – it shouldn’t be uncomfortable for guests to read. Save the more serious sentiments for your vows, instead.
- Remember, your About Us story is an insight into your relationship, not a biography from your date of birth through to your education and employment history! Stick to the relevant memories and experiences shared between both you and your partner that have contributed to where you are today.
- Including humour throughout your About Us story is a great way to put a smile on your guest’s faces, so don’t be afraid to have some fun with it. With this being said, it’s best to avoid any inside jokes that none of your guests will understand, which may confuse you.
- Use your brainstorming session as inspiration and consider how you can create a story that “flows” by connecting these points.
How to Write Other Sections of Your Wedding Website
Beyond your “how we met” and your proposal story, you should provide vital information for guests about the wedding weekend on your website.
Follow our breakdown below for the other information that could be added to your website and the purpose of each section.
Purpose: Communicate the schedule of events and essential travel information.
What To Include: All information previously shared on the wedding invitation, hotel block details (if applicable), suggested places to stay near the venue, parking and transportation information, travel suggestions, and any other critical information that may impact triumphant arrival and travel to the event(s).
Wedding invitations (and save-the-dates) are still no place for your registry information since guests don’t need to give you a gift.
Leave all implied gift requests to your site, so it doesn’t look like you’re expecting presents off the bat.
Your guests will have no trouble finding your wishlist, newlywed or honeymoon fund or preferred philanthropies.
Purpose: Provide your guests with information about where you’re registered. Or to let your guests know that you’ve decided against gifts.
What To Include: Most sites allow you to embed your online registry into this page of your website. If that’s the case, link them up.
But if you’ve opted to register in-store only or are preceding a registry, outline those details instead.
Wedding Party Bios (optional)
You likely won’t have space (or the budget) to add full bios of your wedding party on paper invitations.
The bridal party, groomsmen and other VIPs should get a mention on both your wedding website and the ceremony programs.
With infinite space online, share brief biographies, fun facts about your crew, epic photos, and how you’re related or how you met.
Purpose: Introduce the extraordinary people who make up your wedding party.
What To Include: A few sentences about how you know them, their role in the big day, and an insight into their personality.
Things to Do (optional)
Purpose: Direct your guests to fun things to do and see and great places to eat locally throughout the wedding weekend.
What To Include: recommendations for restaurants, sites to see, and things to do.
Purpose: Answer your guests’ most frequently asked questions.
What To Include: Answers to the questions you’ve received most often from guests (or questions you expect to receive).
What to Include on Your Wedding Website Only
You can customise your wedding website as much as you want. (In fact, the more creative you get, the better!)
But before you get carried away with fonts and colour schemes and engagement photos here’s the wedding website information you need to include.
Not including any kids on the guest list? That’s fine.
Some couples would prefer to host an adults-only wedding, but avoid direct mentions on your official invites. (Instead, address the outer envelope of each invitation to precisely who it’s meant for.
For example, write “Mr and Mrs Smith,” not “The Smith Family.”)
Your wedding website is the place to announce you’re keeping the party a grown-up affair—or that, if you are inviting children, you’ll be hiring a babysitter or other accommodations and activities to keep them occupied.
Dress Code Details
It’s lovely to print a brief mention of the preferred attire in the lower part of your formal invitation.
For instance, if you’re hosting an upscale event with a strict dress code, terms like “black tie” or “cocktail attire” are acceptable to include.
However, there’s no need (or room) to elaborate.
If you want to get specific, use your wedding website to give guests a little vocabulary lesson on what exactly you mean, especially if your terminology is a bit elusive (like “dressy casual”).
Wedding guests will always appreciate having as much guidance as possible when picking an outfit for your big day.
Transportation and Lodging
If you’ve arranged hotel blocks or wedding day transportation, share these logistics on your wedding website.
Your out-of-town guests will appreciate it if you’ve reserved room blocks at a nearby hotel or arranged for scheduled car services to and from the ceremony and reception venue, so include all the info they need on your website. We have compiled the ultimate list of Wedding Car Hire companies to help you ride in style on your special day.
Your Love Story
In addition to sharing logistical wedding details and answering FAQs on your website, we encourage you to include sweet facts and anecdotes about your love story as well.
Guests will enjoy reading about how you and your S.O. met and what the proposal was like, along with other details you’d like to share (like why you chose your wedding location or how you incorporated your favourite foods into the menu).
Since you have unlimited space on your wedding website, divulge as much as you’d like about your love story—guests will have fun getting to know more about you and your soon-to-be spouse.
Social Media Rules
Consider your wedding website a one-stop-shop for social media guidelines.
If you’d like to encourage social posts, share your wedding hashtag so all of their photos and videos can be easily found online.
Or, if you’re planning an unplugged wedding, share the request on your site so guests will know what to expect by the time they arrive.
Health & Safety Guidelines
Since the coronavirus pandemic reshaped wedding trends for the foreseeable future, there’s a newfound focus on wedding health and safety measures.
Include any wedding day safety guidelines on your website, like if you’re encouraging the use of face masks or if tables will be outdoors and socially distanced.
Guests like to know what to expect on your wedding day, so share safety details and requests on your site.
Date Change Information
Sometimes, wedding postponements happen—and that’s okay!
If you need to move the date of your nuptials, inform guests by updating your wedding website and sending change-the-date cards.
Always be sure that your wedding website information is accurate to avoid confusion among guests.
Local Recommendations for Guests
One of the best ways to personalise your wedding website is to add local recommendations for guests.
Since some will be travelling to your wedding location, there’s a chance they’ll have downtime when they arrive or in between the ceremony and cocktail hour.
Please make the most out of your website by sharing local recipes for food, drinks and sightseeing activities to help them plan a full schedule of events.
This is essential information to add to your destination wedding website if most guests travel from out of town.
They’ll be thankful you took the time to help them plan a memorable itinerary of events during your wedding weekend.
What to Put on Your Wedding Website & Invitations
We’ll make it simple: Everything you include on your invitations should transfer to your wedding website.
Add your names, wedding date, start time and location on your website.
You can also share announcements and logistics surrounding additional wedding events like welcome drinks or farewell brunch. Don’t forget to add an RSVP date (or online RSVP instructions) too.
What to Leave Off Your Wedding Website & Invitations
Believe it or not, some things shouldn’t go on your wedding website and invites. We break down what to avoid sharing below.
Still a little unsure of what information to include on your wedding website? Avoid mentioning any exclusive events to which only close family members and your wedding party are invited.
This includes celebrations like bachelor or bachelorette parties, engagement parties, and rehearsal dinner.
These events should get their separate invites, and they shouldn’t go on your formal invitations or website—that’s when things get confusing, and feelings may get hurt.
Inappropriate Photos and Anecdotes
Don’t post or mail anything you wouldn’t want your loved ones to see.
(You might want to exclude those potentially compromising photos of you and your S.O. from college). Need help planning your wedding? Check out our list of Wedding Event Planners here.
Remember, once something’s online or on paper, it’s hard to get rid of. Avoid any awkward moments by keeping your wedding website and invites appropriate for all recipients.